What is the promise of big data?

first_img 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jay Kassing Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has … Web: www.gomarquis.com Details Big Data and Data Analytics promise one primary thing for Marketing and Sales: Completely Automated, Predictable, Marketing and Sales Action.Let’s not get confused. Big Data is not about a lot of different things to different people. Not in banking. Sure, many of the different groups in banking can benefit from information that is generated from Big Data and Data Analytics. In fact, being able to visualize data in simple, straightforward ways via business intelligence (BI) tools is cool and needed. But few executives at financial institutions will sustain a continued interest in seeing the same old charts and graphs, even when updated for them.The primary Benefit of Big Data and Data Analytics is realized in Marketing and Sales.Neither the sales team, nor the marketing staff, has time to collect, analyze, interpret, or determine best strategies for information derived from Big Data and Data Analytics. No time equals zero results. And, candidly, few financial institutions are fortunate enough to have a skilled analyst on the team who can find the actionable gold in all of the data, let alone one who also knows how best to act upon and harvest that gold. And all of this automation must enable your institution to reach an audience of one. Yes, just one.The best way to imagine this benefit is to think of Amazon. If you’ve ever searched for something, anything on Amazon, you cannot help but notice that they will recommend something else to you, based on your predictable behavior.What if this same process was automated for your marketing and sales efforts, with and for your clients? What if the data collection was done for you, every day, automatically? What if the analysis was also done for you so that predictable opportunities for loan and deposit growth, retention, cross-sales, onboarding, etc., were all automatically tabulated and scored? Then, what if each essential and predictable sales and marketing opportunity was acted upon automatically, every day, for you? Big Data and Data Analytics should deliver on this primary benefit for you seamlessly, from data collection through direct mail/email fulfillment. Automatically. Every Day.“Completely Automated, Predictable, Marketing and Sales Action” is the primary benefit of Big Data and Data Analytics. This unique ability is how your financial institution will monetize the investment for Big Data and Data Analytics. This is where the results will be both obvious and provable. Automated, predictable marketing action turns into clearly identifiable revenue and profit – and better client engagement.In a world where more is expected of everyone in sales and marketing, the prize in Big Data is the power of automation and the power to leverage data and predictable behavior. Shouldn’t your sales and marketing departments be doing this too?We can all agree that the information derived from Big Data and Data Analytics is really cool. That said, Marketing and Sales are the clear beneficiaries, especially when they enjoy the primary benefit of Completely Automated, Predictable, Marketing and Sales Action.This is the promise of Big Data and Data Analytics.last_img read more

2 missionary priests test positive for COVID-19

first_img“The missionary priests are originally from Manila. They are here [Iloilo] to help the local Church in our apostolate and mission for the poor. Religious congregations are welcome to help in the diocese’s mission for the underprivileged,” Father Colada said in a statement. The most common symptoms of COVID-19 are fever, tiredness, and dry cough. “Waay kita kabalo nagderetso lang sila sa Jubilee Hall, nagpa-swab kag nag-positive,” the mayor said. The priests were on the list of positive cases since last week, according to Dr. Jane Juanico, head of the Infectious Disease Section of the Department of Health Region 6. “Very minimal lang ang contact tracing because nga gamay man ang close contacts nila,” Juanico said. These droplets also land on objects and surfaces around the person. Other people then catch COVID-19 by touching these objects or surfaces, then touching their eyes, nose or mouth. Their entry to the city, Juanico explained, was under the authorized persons outside of residence (APOR) status. ILOILO City – Two priests who recently arrived in this city for their new assignment tested positive for coronavirus disease 2019 (COVID-19). “They [two priests] probably got the virus from their previous apostolate areas in Manila,” Colada added. Mayor Jerry Treñas confirmed this during a press briefing on Tuesday, saying the priests arrived in the city on a ship from Metro Manila. All asymptomatic, they were immediately quarantined, he added. Colada said the priests could have contracted the virus from previous assignments and mission areas in Manila. People can catch COVID-19 from others who have the virus. The disease can spread from person to person through small droplets from the nose or mouth which are spread when a person with COVID-19 coughs or exhales. Allaying public fears, Colada said: “Wala man makasulod sa mga simbahan ang duha ka mga pari bangod ang assignment nila mag-conduct sang mass sa community. APOR status only allows one to travel for purposes of work without having to obtain a travel authority from the Philippine National Police. The two missionaries, according to Colada, were tested before leaving Manila and yielded negative results. But when one of them had a sore throat upon arrival at the airport, local authorities required them to undergo tests. They were currently isolated in a quarantine facility in Iloilo City. In an interview with Panay News, Reverend Father Angelo Colada, director of social communications of the Archdiocese of Jaro, disclosed the priests were members of a religious congregation assigned to communities in the city for “mission purposes” but were still to report to the archdiocese. Some patients may have aches and pains, nasal congestion, runny nose, sore throat or diarrhea. These symptoms are usually mild and begin gradually. Some people become infected but don’t develop any symptoms and don’t feel unwell./PNlast_img read more

Jamie Calandro named Ellsworth volleyball coach

first_imgELLSWORTH — Jamie Calandro will be the next head volleyball coach at Ellsworth High School, Athletic Director Josh Frost announced in a statement Wednesday morning.Calandro, who is entering his second year as a music teacher at Ellsworth, previously spent more than a decade as coach of Bishop McGann-Mercy Diocesan High School in Riverhead, N.Y. He founded the volleyball program at Bishop McGann-Mercy in 2004 and led the team to a total of eight Suffolk League playoff appearances.Prior to coaching high school volleyball, Calandro played the sport at the club level at Marist College in Poughkeepsie, N.Y. He graduated from Marist in 2002 and was team captain as a senior.“Jamie has a huge volleyball background,” Frost said. “We are very excited for him to lead the program at EHS.”This is placeholder textThis is placeholder textA passionate musician, Calandro is trained in over 20 concert instruments and has performed at prestigious concert halls across the country. He is also an avid New York Giants, Yankees and Knicks fan and is the lead baseball writer for FantasyTeamAdvice.com.Calandro accepts the coaching position at Ellsworth during a time of a major change within the state’s classification guidelines. Ellsworth, which was previously the second-largest school in the 13-team Class B, now becomes the second-smallest team in the division instead. Ten of the other schools in last year’s Class B have reclassified to the newly created Class C.Whitney Ranger, Ellsworth’s previous head coach, resigned last month after spending two years at the position. Ranger, who is set to get married next month, cited time commitments as the reason for her departure.Under Ranger, the Eagles had a 17-14 record and made the Class B playoffs twice before falling in the semifinals (2015) and quarterfinals (2016). The Eagles will return seven players from last season’s team.The team will be hosting an open gym session for athletes wishing to play volleyball in 2017 over the course of the month. The dates of those sessions are July 13, 18, 20, 25 and 27 from 6-8 p.m. at the high school. Teams may begin fall practices Aug. 14 and regular-season play Sept. 1. Hospice volunteers help families navigate grief and find hope – September 12, 2020 Mike MandellMike Mandell is the sports editor at The Ellsworth American and Mount Desert Islander. He began working for The American in August 2016. You can reach him via email at mmandell@ellsworthamerican.com. Bio Latest Postscenter_img Ellsworth runners compete in virtual Boston Marathon – September 16, 2020 MPA approves golf, XC, field hockey, soccer; football, volleyball moved to spring – September 10, 2020 Latest posts by Mike Mandell (see all)last_img read more