Romana Lekić, Ph.D.: Communication is a basic prerequisite for tourism development

first_imgMobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc.  Photo: Pexels.com / Illustration: HrTurizam.hr As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people.  The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. center_img Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”.  The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition. last_img read more

Survey: 90% of renters performed worse than last year

first_imgAs we announced, Nedo Pinezić and David Peranić announced a survey for renters of family accommodation, in order to better analyze the situation on the ground between renters, and concrete steps on how and where to move forward in the future. The survey was conceived through five questions. To the first question: Do you work seasonally or all year round ?, the majority (74.2%) answered that they are seasonal renters, while 25.2% of respondents declared themselves as year-round renters. Although these data do not say much, because somewhere the season is longer or shorter, and there is no exact geographical division, nor by the quality of accommodation, which also depends on the length of the season. However, for the purposes of the survey and the interpretation of the results of the surveyed renters, we know that these are mostly seasonal renters. How much of a drop have you had this season in the number of nights? – is a question that provides more specific information. Photo: Maxim Goncharenok, Pexels.com Survey results: 90% of renters performed worse than last year The survey is over, and we bring the results of the same. The survey was completed by 1.669 renters, which is a large sample, in line with the previous inertia of renters for any initiatives or surveys. Source: Dantes At the end of the survey, 70% of renters concluded that they are still satisfied with this tourist season, according to May 15 forecasts. center_img On the other hand, 8.7% of the surveyed renters achieved the same results as last year (within 10%), and a small part, or 2.2% of the respondents, achieved a growth of 10% and more compared to last year. For the end, Pinezić and Peranić are inviting tonight (Wednesday) from 20.30 pm to Dantes FB Live where they will comment live on the results. Thus, 36% of respondents worked significantly worse than last year or had a drop of 50%. The second part, more precisely 30% of them, performed worse than last year in the context of a decline of 20 to 25%. 22.9% of them achieved more than 60% worse results than last year. 28.2% Same price as last year22.9% Prices less by 20% than last year19.9% Prices less by 10% than last year13.6% Prices less by 30% than last year7.4% Prices less by 40% than last year6.2% Prices less by 50% and more than last year1.9% Prices more than last year – We have an extremely large sample, which allows us to obtain objective results, Pinezić and Peranić point out and add: – Some of the answers were very short, and there were indeed extensive answers. In the coming weeks, we will read and systematize all the answers (there are close to 7.000 entries), and we will publish separate articles for each question as the conclusion of the survey and our comment.”. When it comes to prices, we know that this year the accommodation was filled at much lower prices, both in hotel and private accommodation. And this is shown by the survey data, where about 70% of respondents reduced prices.last_img read more