Romana Lekić, Ph.D.: Communication is a basic prerequisite for tourism development

first_imgMobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc.  Photo: / Illustration: As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people.  The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. center_img Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”.  The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition. last_img read more

Sport Intros

first_imgIf you are as old as I am, you might remember Bob Newhart’s comedy record.  On it he was trying to explain how Abner Doubleday invented baseball.  It goes like this: You make an out if you get 3 strikes on you as a batter.  You go to first base if you get so many balls.  The answer from the novice, of course, was 3 balls you go to first base.  As we all know, you only go to first base after 4 balls.  To a novice this makes no sense.  Who knows what Doubleday was thinking?Today there is a lot of controversy about young kids (or for that matter anybody) playing football.  What would you have thought if you were a parent when football was first introduced?  What if it was like a medicine bottle with instructions like this:  If you play, you could suffer devastating concussions or when you run the ball a defensive player will try to drill you into the ground causing harm.  In some instances there may be death.  If you would read that, would you let your kid play?When basketball was introduced, you could only dribble one time before passing it.  If you were a girl, you only played the defensive or offensive end of the floor, but not both.  Do you think any young kid today would play under those rules?  I believe that like taking medicine, you as a parent have to decide what is best for your family.  After all, they have done a lot to improve these sports over the years, and I am sure that the medical people will figure out a way to make football safe again.I added the comedy to this blog to try to put a different light on all the concern over playing football today.  It is in no way meant to minimize the danger of football, but it was done in this way to show that any sport can change and still stay popular.last_img read more

4 Garrison Officers Mess Squash Club wins big on World Squash Day

first_imgThe 4 Garrison Officers Mess Squash Club in Kumasi commemorated this year’s World Squash Day with a comprehensive win over their counterparts from the AGA club  from Obuasi.The one day event saw the host club win 6 matches against 3 for their opponents.The first two matches of the morning went either way paving the way for an uncompromising competition.But with the crowd behind them as host, players of the 4 Garrison team turned the heat on their opponents with some great display of skills and stamina to win the next three matches.The likes of Captain Francis Coffie, Eric Mensah and K.O Prempeh were in their elements winning the various matches with ease.Captain of the club,  Francis Coffie indicated  later in an interview the club is on a mission to introduce the youth of the Ashanti Region to the game of squash. “With a pre-fabricated squash court, we intend to carry the game to our various senior high schools to give the young ones the opportunity to appreciate and embrace the game. Unfortunately it is only Achimota School that has a squash court and that has to change for the better.”Francis Coffie however encouraged the public to take the game seriously since it reduces the risk of cardio diseases, especially among people with sedentary life styles.last_img read more

Indian chess Grandmaster Koneru Humpy claims Women’s World Rapid Championship in Moscow

first_imgImage Courtesy: 8hqglNBA Finals | Brooklyn Vs0oyWingsuit rodeo📽Sindre E3n2pm( IG: @_aubreyfisher @imraino ) bgWould you ever consider trying this?😱g6qmCan your students do this? 🌚87zRoller skating! Powered by Firework Koneru Humpy is a renowned name in the world of chess. The Indian Grandmaster, who became the youngest woman ever to to achieve the title, has made the country proud again. In a fierce comeback to glory, she has become the champion of Women’s World Rapid Chess Championships in Moscow, joining forces with the Men’s World Rapid Chess Champion Magnus Carlsen.Advertisement Image Courtesy: securing a third place in the first edition of World Rapid & Blitz Chess Championship in 2012, Humpy has finally made it to the top spot after a gap of seven years, defeating Grandmaster Lei Tingjie of China to secure the gold medal.Although being familiar with the classical format category, Humpy has proven that her finesse in the rapid category is strong enough for clinching the title, thus making the triumph very remarkable.Speaking to Sportstar, the 32 year old said: “Rapid and Blitz are not my cup of tea,” Asia’s youngest Woman International Master of 1999, Humpy was awarded the Arjuna Award in 2003, and the Padma Shri in 2007.“Yes, honestly, I was expecting at the most a top three finish as there was no time for the preparations too for this event. Worked a bit on the Openings and I am glad to have pulled it off,” she added.Humpy also received appraisal from the legendary Vishwanathan Anand.Hailing from the city of Vijayawada, Koneru Humpy secured two golds at the 2006 Asian Games in Doha. The first one came in Women’s individual rapid final, where Humpy defeated Zhao Xue of China. She won her second gold in Mixed team standard along with compatriots Krishnan Sasikiran and Pentala Harikrishna, the Indian team that dominated China in the final round.Humpy continued: “Honestly, I couldn’t have asked for more to finish off my year. It is not going to be easy for sure and this World championship is different from that. But I will continue to give my best shot to realise that goal too.”back in October 2007, Humpy reached the Elo rating of 2606, becoming the second chess player to cross the 2600 Elo mark, after the legendary Hungarian chess Grandmaster Judit Polgár.Also read-Next Viswanathan Anand in the making, 14-year-old Praggnanandhaa becomes second youngest chess player in history to shatter this record!Mastermind: World Champion Magnus Carlsen is also one of the best in the world at….Fantasy Premier League?! Advertisementlast_img read more