Romana Lekić, Ph.D.: Communication is a basic prerequisite for tourism development

first_imgMobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc.  Photo: / Illustration: As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people.  The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. center_img Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”.  The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition. last_img read more

Italian FA open to restart Serie A in September or October

first_img Promoted ContentCan Playing Too Many Video Games Hurt Your Body?10 Stargazing Locations To ‘Connect With Nature’Top 9 Scariest Haunted Castles In Europe7 Ways To Understand Your Girlfriend BetterWhy Go Veg? 7 Reasons To Do ThisWho Is The Most Powerful Woman On Earth?6 Interesting Ways To Make Money With A Drone8 Superfoods For Growing Hair Back And Stimulating Its GrowthThe Models Of Paintings Whom The Artists Were Madly In Love With5 Of The World’s Most Unique Theme ParksTop 10 Most Romantic Nations In The World11 Strange Facts About Your Favorite TV Shows Gravina explained that if the current season was abandoned, Italian football could suffer “an avalanche of litigation to which we would be subjected by all those who could be considered damaged in their rights and interests.” The Serie A season could be extended to September or October, the head of the Italian FA (FIGC) Gabriele Gravina, said on Sunday, warning that there could be an “avalanche of litigation” if it was not settled on the field. Serie A has been suspended since March 9 because of the coronavirus pandemic which has claimed 15,887 lives in Italy, almost a quarter of the global death total. Several club presidents have suggested that the season should be called off. Gravina said September and October could be used to complete Serie A. “The only serious way to handle a serious emergency of this kind is to complete the 2019-2020 season competitions this year,” FIGC president Gabriele Gravina told state broadcaster RAI’s Domenica Sportiva program. “We are working on a whole series of possible solutions to manage the situation in the best possible way. Could it finish in September of October? That is one hypothesis. It’s a way to avoid jeopardizing not only the 2019-20 season but also the 2020-21 season.”Advertisement Read Also: UEFA clarify Ceferin’s Champions League update This could include teams who were relegated and those who missed out on European football next season. He added: “We would really run the risk of the championship taking place only in the courtrooms.” Last Thursday, UEFA called on leagues around Europe to complete their seasons once football is able to restart. The European governing body added that if a league was called off, its clubs might not be accepted into the Champions League and Europa League next season. Gravina added that May 17 was being considered as a possible date for a restart but stressed that this was “an hypothesis.” FacebookTwitterWhatsAppEmail分享 Loading… last_img read more

Parish claims Crystal Palace narrowly missed out on signing ex-England star

first_img Rio Ferdinand in action for QPR 1 Crystal Palace co-chairman Steve Parish has revealed the club almost signed free agent Rio Ferdinand in the summer, but were forced to pull the plug on any deal over uncertainty surrounding manager Tony Pulis.The Eagles were ready to launch a bid to sign the former Manchester United and England defender and Parish has admitted he was keen to bring him to Selhurst Park.However, QPR nipped in to sign Ferdinand at the end of July only a matter of days before Pulis left the club and all transfer activity had to be put on hold.Parish reckons Palace would have rivalled QPR for his signature had it not been for the upheaval at the club.“Yes, we were definitely interested in Rio,” Parish said.“Unfortunately just when he was signing for QPR we were in a state of flux with the managerial situation. We couldn’t give any certainty on that kind of thing. QPR were very keen and knew that they wanted him.“It was one we missed out on, it would’ve been great to have worked with him.”Parish, meanwhile, has assured Neil Warnock he will have funds to strengthen his squad in January.Warnock has steadied the ship at Selhurst Park following a tumultuous summer which ended with Manager of the Year Pulis resigning two days before the start of the new season.And he will backed by the Eagles board in the transfer market as they aim to build on last season’s 11th place finish in the Premier League.Parish added: “We’re already looking to the January window and trying to plan for the future. We want to make sure we stay in the league and try to build the club. There’s money available if we get the right targets“We will look at opportunities where we can strengthen our football club. We’re not going to sign players and Neil won’t sign players that he doesn’t think are better than anybody we’ve got. That would upset the apple cart.”last_img read more

Newcastle blow! Defender ruled out for two months after surgery

first_img1 Steven Taylor Steven Taylor has been ruled out for two months following an operation on his injured hamstring.The defender has not played for Newcastle since their goalless draw against Manchester United in August after picking up the problem.Now the 29-year-old has been forced to go under the knife to solve the issue and is expected to be sidelined until the end of November.“He had a scan on his hamstring,” explained Magpies manager Steve McClaren.“He’s had a small operation to repair the damage and unfortunately it looks like he’ll be out for a couple of months.”The loss of the experienced Taylor will come as a blow to McClaren given his side’s struggles this season.Newcastle have yet to win under the former England boss, picking up just two points from their six games so far, and have already conceded nine goals.last_img read more