Mobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc. Photo: Pexels.com / Illustration: HrTurizam.hr As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people. The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”. The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition.
West Palm Beach Mayor Keith James has declared a state of emergency due to the coronavirus in his city, but he told Jen and Bill this morning that doesn’t mean that everything has to come to a screeching halt.WPB Mayor Keith JamesThe mayor says the public library is still open and it has to be because many people need to use the computers there to find work and file unemployment claims.Mayor James says the city commission is still gathering and will hold a meeting on Monday while observing the proper social distancing. While bars are closed, restaurants are still open with reduced, wide-spread seating and delivery options.More than 300 coronavirus cases have been confirmed in Florida with 21 Palm Beach County residents now infected with the virus that has already killed more than 100 people nationwide and eight in the state.The new cases revealed Wednesday in Palm Beach County include a 6-year-old boy, the youngest person to test positive for COVID-19 statewide.Florida health officials said it is not known how he contracted the virus. One of the infected residents is not currently living in the county.In addition to the disturbing news that a youngster is infected, the latest numbers released by the Florida Department of Health show that 328 people statewide are now stricken.Listen to Jen and Bill’s full interview with WPB Mayor Keith James here.https://www.850wftl.com/wp-content/uploads/2020/03/WPB-Mayor-Keith-James-Morning-Show.mp3The only drive-through testing center in Palm Beach County announced it is no longer accepting appointments because it doesn’t have the tools it needs.“Until we receive additional test kits, we are unable to further schedule any testing appointments,” said Yolette Bonnet, CEO of FoundCare, which began swabbing people in the parking lot of its Palm Springs office Monday.DeSantis insisted that more kits would be arriving soon.
Former chairman of the Ghana Football Association (GFA), Nyaho Nyaho Tamakloe, is suggesting a dissolution of the current Black Stars team.According to him, the Kwesi Nyantakyi-led GFA administration must rebuild a new formidable side that is capable of conquering the rest of Africa, and the rest on the world.Dr Tamakloe said on Asempa FM Thursday most of the current players in the senior national team are full of “arrogance or inferiority complex”, adding “they think they know but they know nothing”.“My opinion on the future of Ghana [Black Stars] is that I think they should dissolve the Black Stars immediately and start afresh. Yes it must be dissolved because I did same thing at Accra Hearts of Oak when we were facing similar problems and it worked perfectly for me”, he said on Asempa FM.He said since 2005 the Black Stars team has been enjoying fat bonuses from tax-payers coffers, more than any other national team in the world but the team has nothing to show for it.Despite a winning bonus of $10,000 per player — regarded as the biggest bonus for any national team in the world — the Black Stars have failed to lift the continental trophy 33 years on.