Romana Lekić, Ph.D.: Communication is a basic prerequisite for tourism development

first_imgMobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc.  Photo: Pexels.com / Illustration: HrTurizam.hr As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people.  The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. center_img Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”.  The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition. last_img read more

Higher Revenues Boost Royal Caribbean’s Q2 Earnings

first_imgMiami-based cruise major Royal Caribbean Cruises closed the quarter ended June 30, 2019, with record second-quarter earnings.US GAAP net income for the quarter was USD 472.8 million, compared to USD 466.3 million posted in Q2 2018.In addition, adjusted net income stood at USD 532.7 million in the second quarter of 2019, against USD 482.2 million seen in the corresponding three-month period a year earlier.As explained, the improvement over last year was mainly driven by increased revenue from Royal Caribbean’s global brands. “We are elated to see our brands executing so effectively, keeping our business in an exceptionally strong position,” Richard D. Fain, chairman and CEO, pointed out.The overall positive results were achieved despite the United States’ decision to ban cruise ships from docking in Cuba, preventing group tours and cruise ship stops to the island nation.“Better demand for onboard experiences as well as strong close-in demand for our core products fully offset the impact from the travel restrictions to Cuba which equated to 30 basis points for the quarter,” according to the company.Due to an increase in costs related to the travel restrictions to Cuba, current fuel pricing, as well as other factors, Royal Caribbean estimates 2019 adjusted EPS to be in the range of USD 9.55 to USD 9.65 per share.“The company’s booked position for the remainder of 2019 continues to set new records with all core products in line or ahead of the company’s previous expectations,” Jason T. Liberty, executive vice president and CFO, commented. “While it is too early to provide detailed color on 2020, we are delighted that bookings are already off to a very strong start.”Royal Caribbean Cruises controls and operates four brands including Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises. It is also a 50% joint venture owner of the German brand TUI Cruises and a 49% shareholder in the Spanish brand Pullmantur Cruceros. Together, these brands operate a combined total of 63 ships with an additional 13 on order as of June 30, 2019.last_img read more

Sports4all Rolls Out 4-Tier National Football Championship

first_imgAccording to the Managing Director of the company, E.U. Chukwu, the tournament will hold next year.He made this disclosure yesterday during a courtesy visit to the Minister of Sports and Youth Development, Mr Sunday Dare.The 4-TNFC has five different events (Shields) cutting across all age and field categories.They include the Teens League for 10-15 age limit, Foundation League Champion, 16-18; Pro-Champion League, 19-24; Market Games, 25-49 and Senior Games for the elderly aged 50 and above.The teams at the local government level, the teams will vie for the Chairman’s Cup.At the state level, the teams will play to win the Governor’s Cup, while lastly at the federal level, the President’s Cup will be in contention.Chukwu said the Nigeria Football Federation (NFF) Technical Committee and the Nigeria Football Coaches Association had endorsed the tournament in principle because it was grassroots oriented.He also stressed that all the literary works and the various shields for each events had been copyrighted at the Nigeria Copyrights Commission and trademarked respectively.The Permanent Secretary Ministry of Sports, Mr Olusade Olusola, who received the delegation of Sports 4 All Global Synergy, lauded its grassroots sport development initiative seeking to use sports to identify more talents for the country.Olusade described this as a significant effort that will impact sports growth at all levels.“One of the veritable means of employing youth is sports. It alleviates poverty and enriches our young ones. At the last National Sports Festival, over 100 millionaires were created per states that participated. For instance, Delta State government paid N1 million to each gold medal winner, while in Kano State, in addition to the cash gift of N500,000, a plot of land was also given to the athletes. The capacity of sports to empower our youths is immense,” Olusade said.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Olawale Ajimotokan in AbujaAn indigenous company, Sports4all Global Synergy, seeking to promote and develop all major sports in Nigeria, notably at the grassroots, has developed a 4-Tier National Football Championship (4-TNFC).The programme will run through four levels starting from the wards to the local government areas to the states, culminating at the national level.last_img read more