The year in which it celebrates the 70th anniversary of its artistic activity, the Ensemble of Folk Dances and Songs of Croatia LADO is preparing the program “Let the sun shine on everyone where there is still our family”, fully dedicated to songs and dances of Croats abroad. An opportunity to show our guests our cultural and historical heritage. Inform your guests about LADO or better yet, as a host in family accommodation take them to a celebratory concert and be proud of our tradition, history and heritage. Zadar – wake up, it is quality and authentic content that tourists want to see and experience. It is a story we must tell our tourism. Photo: LADO The celebratory concert will be held in Zadar on April 26, 2019 at the Arsenal Zadar. Find out more about the concert HERE “During their turbulent past, especially in the period between the 15th and 17th centuries, Croats from the territory of today’s Republic of Croatia and Bosnia and Herzegovina due to military activities sought refuge outside their homeland, inhabiting areas where they have remained to this day. Through all these centuries, separated from the motherland, they have preserved their identity and their traditional culture. Therefore, the Ensemble of Croatian Folk Dances and Songs LADO dedicates its seventieth birthday to them.”, Says the artistic director of the LADO Ensemble Andrija Ivančan and points out that the very name of the program calls on all peoples in the countries inhabited by Croats to love, peace, tolerance, respect and building bridges between peoples and their cultures. Lado are the guardians of our tradition, heritage and customs, and by their actions they take care that they do not disappear into oblivion. For more than seven decades, Lado has been performing on stages all over the world, and with over 5.000 performances in Croatia and 48 countries around the world, he tells the story of our customs and identity, the story of Croats. Lado certainly deserves the title of ambassador of Croatian tourism. LADO has a holdings with more than 1.200 sets of folk costumes of exceptional value and beauty, some of which are over 100 years old, so we can freely call it a traveling museum that is extremely valuable and important for preserving and nurturing our identity, culture and customs. I keep emphasizing how we should be and sell what we are – Croats. That is the very essence of tourism. Tourists want to hear, see and taste our history, our culture, our way of life.