Romana Lekić, Ph.D.: Communication is a basic prerequisite for tourism development

first_imgMobility and hospitality were two key concepts at the roots of many mythologies and today are the essence of tourism. Hospitality once meant the cessation of conflict or the root of hostility, and therefore myths are important for the way society will understand its existence in this world. We learn from myths that not hosting a stranger was a sin and that meant incurring the wrath of the gods. Hospitality in the true sense of the word allows the guest a certain degree of closeness to the host, the natural and cultural environment. The essence of tourism is that the visitor seeks social contacts that are honest and even intimate in an environment that is unusual and attractive. Tourists should be allowed to be more than an observer and to become real actors in their journey by establishing social contact with the local population. The exchange, because the tourist is also a transmitter of his spirit and culture, enables better mutual understanding. Communication is a basic prerequisite for tourism development It is important not to lose sight of the fact that human behavior and customs, as well as tourism and the need for rest, are typified in the myths of all civilizations. On this evolutionary path, sustainable tourism has the power of transformation, ie liberation, so that its main goal is to change tourists / travelers but also service providers, ie the local community from passive beings within the phenomenon of tourism – into subjects, into exchanges of tourist events. achieved true communication with tourists. When a member of one culture creates a symbol, message or information for another member of another, different cultures and their interaction and communication is actually intercultural communication. In contact with the “other” value systems are often destroyed, changed or supplemented, the individual’s horizons are broadened, stereotypes are erased and finally – persons or individuals change through intercultural communication, and this is the most important thing in intercultural communication, ie cognition. modifying and changing. In cultural contact in a tourist destination, it is important to distinguish between the local population and their culture; tourists and tourist culture (common to most tourists); residual culture (unique to each tourism market), tourism workers (who provide services to tourists and act as intermediaries between the host and guest population) and their managerial and business culture, etc.  Photo: Pexels.com / Illustration: HrTurizam.hr As the world becomes more connected, globalized and liberal, and culturally and anthropologically more developed – it survives only in diversity and pluralism, not in sameness and monism, so in this sense intercultural communication – in tourism and beyond – becomes necessary and necessary. for many individuals, or for an increasing number of people.  The development of tourism began in the 19th century and with its leisure philosophy it followed the technological development so that it became a market for several types of entertainment. In the name of happiness, the society of hyperconsumption is expanding, so tourism is becoming more massive, however, although it is produced and consumed, we are increasingly entering a crisis of materialistic culture of happiness where the gap between rich and poor deepens, closeness is lost and new technologies bringing people together becomes a means of alienation. Therefore, a situation occurs in which, by communicating interculturally, individuals respect each other and, by looking at each other, see themselves as they really are. This component of tourism is actually a sociological and anthropological category of self-knowledge. In tourism, communication can take place on several levels and in several dimensions. Through tourism and local culture, we send a message to the world with words, images and figures that stem from our history and point to the appeal of the space for all those creatives and curious people who strive for an authentic experience of original values. The emphasis is on originality and identity because they are written in our cellular memory and collective memory. Sending and receiving messages is reflected in the identity, attitudes and opinions of an individual who is original and unique. center_img Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination – Dr. sc. Romana Lekić Intercultural communication as a form of communication that takes place in tourism, it represents communication between different cultures, more precisely between people who come from different countries and cities or cultures and make mutual contacts and interaction in a certain area. Such communication involves the interaction of people whose cultural perceptions and symbolic systems are different enough to change the act of communication. . At the very beginning, communication is needed to present the offer to a potential tourist and during the stay of tourists in the destination. Thus, communication has an important role in the development of tourism because it serves not only to communicate and transmit information but also to get to know the culture and create interpersonal relationships. Tourism mixes people and cultures, forms and forces unique to each individual local community, ie tourists, and a better understanding of these cultures will lead us to understand tourism as a factor of change in the community and beyond – tourism in this way gets transformative and healing power – dr. sc. Romana Lekić Author: dr. Sc. Romana Lekić, Assistant Dean for Tourism Studies at Edward Bernays College of Communication Management in Zagreb In 2010, the European Commission recognized tourism as a means of strengthening the cohesion of European citizens by encouraging contacts and exchanges between countries and people, regardless of differences in language, culture or tradition. The European Tourism Forum in 2013. suggests tourism as “A POWER FOR ECONOMIC GROWTH, SOCIAL CHANGE AND WELL-BEING”.  The criteria of the World Tourism Organization (UNWTO) point out that for the practice of sustainable tourism it is important to meet the criteria of respect for local culture and tradition so that foreign visitors need to learn local behavior, language and culture, but also the local population learns about different expectations. Furthermore, as the UNWTO points out, we should strive for quality, not quantity, and that the success of tourism can be measured by the length of stay, consumption and quality of the tourist experience, and not just the number of visitors and the number of nights. Also, UNWTO emphasizes satisfaction, because a satisfied visitor when he returns home, will recommend an unforgettable destination to his relatives and friends, which allows further business of these destinations, therefore increasingly emphasizing the quality of tourist experience and experience based on authenticity and tradition. last_img read more

Christian Benteke scores only goal as Liverpool beat Sunderland

first_img Press Association Liverpool might have won more comfortably had it not been for the first-half heroics of Sunderland goalkeeper Vito Mannone, who produced a string of fine saves including one breathtaking effort to deny Roberto Firmino in front of a crowd of 45,765. Black Cats boss Sam Allardyce had vowed to get back to basics after seeing his side lose the last three games long before half-time with both Chelsea and Manchester City racing into 2-0 leads and Watford securing a 1-0 victory on Wearside with just four minutes gone. In the circumstances, he will have been delighted to reach first the 20-minute mark and then the break all square at 0-0, although he was indebted to Mannone. The home side got men behind the ball, allowing old boy Jordan Henderson, Emre Can and Philippe Coutinho to dominate possession in the middle of the field, and the visitors created several chances from which they might have taken the lead. Mannone had to beat away Nathaniel Clyne’s 30-yard piledriver with just five minutes gone and was then relieved to see Firmino miscontrol Coutinho’s pass inside the penalty area after he had picked off Sebastian Coates’ lose pass. Coutinho then curled an effort just wide before landing a 17th-minute free-kick on the roof of the Italian’s net as the Reds pushed for the opening goal. But it was Firmino who almost broke the deadlock twice inside 11 minutes, first forcing Mannone to tip a long-range effort on to the post and then testing him once again with a firm header. For their part, Sunderland created a series of half-chances with striker Jermain Defoe causing all kinds of problems for central defender Mamadou Sakho. The Belgium international, who scored the only goal against Leicester on Boxing Day, did it again at the Stadium of Light when he took advantage of some flat-footed defending 22 seconds into the second half to clinch a 1-0 victory. That left the Reds level on 30 points with sixth-placed Manchester United, but the Black Cats seven points shy of safety at the halfway stage. The former England striker called upon keeper Simon Mignolet to make a good eighth-minute save after spinning away from Sakho, and the Belgian was rooted to the spot as Fabio Borini curled a 33rd-minute shot just wide of his far post. But all the good work was undone within 22 seconds of the restart when Adam Lallana managed to get a toe to Clyne’s ball into the box and divert perfectly into the path of Benteke, who beat Mannone with ease to put his side ahead. The home side responded in determined fashion and Borini thumped a 54th-minute shot into Mignolet’s midriff after forcing his way into the box, and the Belgian had to make an important block from substitute Duncan Watmore’s 78th-minute strike to cement the win. However, substitute Jordon Ibe and Benteke both wasted glorious late opportunities to put the game to bed. TWEET OF THE MATCH “Sam chewing away during the one minute silence at Sunderland v Liverpool. Is he sponsored by Wrigleys” – Maybe he is just trying to emulate his friend Sir Alex Ferguson, Sir Alan Sugar (@Lord_Sugar). PLAYER RATINGS Sunderland Vito Mannone: 8 Billy Jones: 6 Sebastian Coates (Yedlin, 72 mins): 5 Wes Brown: 6 Patrick van Aanholt: 6 Yann M’Vila: 7 Lee Cattermole (Capt): 7 Jack Rodwell (Watmore, 30 mins): 6 Adam Johnson (Lens, 63 mins): 5 Jermain Defoe: 7 Fabio Borini: 7 Subs Duncan Watmore: 6 Jeremain Lens: 5 DeAndre Yedlin: 6 Liverpool Simon Mignolet: 7 Nathaniel Clyne: 7 Dejan Lovren: 6 Mamadou Sakho: 5 Alberto Moreno: 6 Adam Lallana: 6 Jordan Henderson (Capt) (Lucas, 61 mins): 7 Emre Can: 8 Philippe Coutinho (Ibe, 83 mins): 7 Roberto Firmino (Toure, 90+3 mins): 7 Christian Benteke: 6 Subs Lucas Leiva: 6 Jordon Ibe: 5 Kolo Toure: 6 STAR PLAYER Emre Can was at the centre of Liverpool’s best work, accepting the ball deep and linking with Jordan Henderson and Philippe Coutinho to feed the men ahead of them. MOMENT OF THE MATCH Sunderland keeper Vito Mannone’s superb fingertip save from Roberto Firmino to turn the ball on to the post. VIEW FROM THE BENCH Sunderland boss Sam Allardyce will have been pleased at his side’s first-half resilience, but hugely disappointed with their failure to switch back on after the break, which ultimately proved fatal. Liverpool counterpart Jurgen Klopp will have been impressed with his team’s patience on a night when they had plenty of the ball, but were repeatedly thwarted by Mannone. MOAN OF THE MATCH Referee Kevin Friend quite literally got involved in the game on two occasions, blocking attempted passes, one in the midst of a dangerous-looking Sunderland break. WHO’S UP NEXT West Ham v Liverpool (Barclays Premier League, Saturday January 2) Sunderland v Aston Villa (Barclays Premier League, Saturday January 2) Liverpool boss Jurgen Klopp was delighted his team found a way to win against a Sunderland side that he did not feel were easy to play against. “We were the better team and you could see that the pressure on both teams was big,” he told Sky Sports 1. “A little bit more for Sunderland because of the intensity of the last weeks and months. “You could help yourself if you got an early goal, we didn’t but we did not do too bad in situations against a very good defending team. They were only defending so that makes it pretty hard for us because you don’t get space and you always have to go again and slow down the game. “Then we made the goal after half-time and we controlled something like the game. “They were waiting for set-plays, they are difficult to defend but we did it. We could have got made a second or third one, we didn’t, we had to wait until the final whistle.” Allardyce felt the Black Cats were unfortunate in the manner that Liverpool got their goal but praised his side’s effort, although he conceded a lack of killer instinct in the final third. “We didn’t really produce enough quality,” he said. “When we did we got good chances, we couldn’t finish them off but we could have done more with the opportunities in terms of our final third quality – we need to try and get that a little better. “A resilient performance, one where Liverpool never really looked like creating too many clear-cut chances or opportunities and if we can build on that scenario and get a bit more luck then we’ll try to go up the other end, get a result and score a goal. “The injuries are a problem. We’re facing another centre-half who’s come off injured so we’ll have to wait and see how Seb (Coates) is. “I thought Wes (Brown) did great today. I thought the team did well overall, a good shape to the side. They’re playing a Liverpool side that’s got a huge amount of money spent on it and often matched them.” Christian Benteke was Liverpool’s match-winner for the second time in five days as he plunged Sunderland deeper into relegation trouble. last_img read more