KATHMANDU, Nepal (AP) — A team of 10 Nepalese climbers who became the first to scale the world’s second-highest peak during the harsh winter season have received a hero’s welcome on return home to Nepal. Mountaineers, supporters, friends and family lined the Kathmandu airport on Tuesday to greet the climbers with garlands and cheers as a police band played tunes. They were then driven around city in open trucks. The winter climb marks another achievement for Nepalese climbers who for decades worked as porters and guides for foreign mountaineers but now are setting their own records and running expeditions on the highest peaks. K2 had remained the last peak above 8,000 meters (26,240 feet) in the world that was yet to be climbed in the winter.
36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jay Kassing Jay Kassing is President of MARQUIS, a Texas based provider of marketing analytics solutions including MCIF/CRM software, MCIF services, profitability, compliance, consulting and direct mail creative/fulfillment. Jay has … Web: www.gomarquis.com Details Big Data and Data Analytics promise one primary thing for Marketing and Sales: Completely Automated, Predictable, Marketing and Sales Action.Let’s not get confused. Big Data is not about a lot of different things to different people. Not in banking. Sure, many of the different groups in banking can benefit from information that is generated from Big Data and Data Analytics. In fact, being able to visualize data in simple, straightforward ways via business intelligence (BI) tools is cool and needed. But few executives at financial institutions will sustain a continued interest in seeing the same old charts and graphs, even when updated for them.The primary Benefit of Big Data and Data Analytics is realized in Marketing and Sales.Neither the sales team, nor the marketing staff, has time to collect, analyze, interpret, or determine best strategies for information derived from Big Data and Data Analytics. No time equals zero results. And, candidly, few financial institutions are fortunate enough to have a skilled analyst on the team who can find the actionable gold in all of the data, let alone one who also knows how best to act upon and harvest that gold. And all of this automation must enable your institution to reach an audience of one. Yes, just one.The best way to imagine this benefit is to think of Amazon. If you’ve ever searched for something, anything on Amazon, you cannot help but notice that they will recommend something else to you, based on your predictable behavior.What if this same process was automated for your marketing and sales efforts, with and for your clients? What if the data collection was done for you, every day, automatically? What if the analysis was also done for you so that predictable opportunities for loan and deposit growth, retention, cross-sales, onboarding, etc., were all automatically tabulated and scored? Then, what if each essential and predictable sales and marketing opportunity was acted upon automatically, every day, for you? Big Data and Data Analytics should deliver on this primary benefit for you seamlessly, from data collection through direct mail/email fulfillment. Automatically. Every Day.“Completely Automated, Predictable, Marketing and Sales Action” is the primary benefit of Big Data and Data Analytics. This unique ability is how your financial institution will monetize the investment for Big Data and Data Analytics. This is where the results will be both obvious and provable. Automated, predictable marketing action turns into clearly identifiable revenue and profit – and better client engagement.In a world where more is expected of everyone in sales and marketing, the prize in Big Data is the power of automation and the power to leverage data and predictable behavior. Shouldn’t your sales and marketing departments be doing this too?We can all agree that the information derived from Big Data and Data Analytics is really cool. That said, Marketing and Sales are the clear beneficiaries, especially when they enjoy the primary benefit of Completely Automated, Predictable, Marketing and Sales Action.This is the promise of Big Data and Data Analytics.
Order Of St George is the star attraction at Down Royal on Friday evening as he bids to regain winning ways in the concluding Her Majesty’s Plate. Press Association The Galileo colt is the sole representative for Aidan O’Brien at the County Antrim circuit and taking a sizeable drop in class, he should make the journey north from Ballydoyle worthwhile. The Magners Berry Handicap gets proceedings under way, in which the Garvan Donnelly-trained Catwilldo will likely be all the rage to complete a quick-fire hat-trick. The five-year-old mare won as she liked at Bellewstown at the start of the month and followed up in good style at Navan a fortnight ago. She may well be capable of defying a small rise in the weights. There is not much good form to go in the Irish Stallion Farms European Breeders Fund Auction Maiden and any market support for newcomers from the respected stables of Ger Lyons (Roibeard) and Jessica Harrington (Ms Brinkleys) would be noteworthy. The Tom Mullins-trained Peace Mission has shown up well on each of her two starts to date and has a good opportunity to make it third-time lucky in the Not A Moment Too Soon Fillies Maiden, while Lake George, Mr Good Guy and Chaplin Boy are among those worth considering in a wide-open Magners Light Handicap. The Magners Irish Cider Fillies Handicap is another interesting heat, with John Oxx’s Colour Rhapsody open to more improvement than most. The Tipperary winner returned from almost a year off to finish fourth in last month’s Ulster Oaks and a small step forward would make her hard to beat. Monolight, a winner at Roscommon two and a half weeks ago, can defy top-weight in the Apple Orchard Handicap. The three-year-old showed some useful form as a juvenile last season, highlighted by a wide-margin romp in testing conditions at Leopardstown. He did not make his seasonal reappearance until turning up in the Curragh Cup late last month and ran with plenty of promise, going down by just a short-head to stable companion Bondi Beach.