Sure Why Not Make an Emoji Movie

first_imgIn less than two weeks, we can say goodbye to the miserable year of 2016 forever. But that doesn’t mean it’s done messing with us yet. Sony Pictures Animation announced today that they are making a movie all about emoji. Yes, really.To go along with the release, Sony has released what they claim is the wold’s first vertical trailer, specifically designed to be watched on phones. That’s how we watch videos now. 9X16 is the new 16X9, haven’t you heard? If you haven’t left this page to preorder your ticket by now, let’s take a look at the plot of this movie. Did you know there’s a secret world living in your smartphone? No? Buckle up. Inside this *secret world,* we’ll meet Gene, an emoji with multiple expressions. Whaaaaa?Gene, voiced by TJ Miller, wants to become a normal emoji with only one facial expression. He teams up with his best friend Hi-5 (James Corden), and a hacker named Jailbreak (Ilana Glazer) for an epic “app-venture.” Steven Wright also appears as Gene’s father, Mel Meh.OK, let’s be honest for a second. That is a pretty amazing cast. These movies always have great casts. It might just be the casting directors going after whoever’s hot right now, but those are all very funny people. Their performances will undoubtedly add plenty of life and humor to the PG-rated poop jokes.Also, don’t think that the generic messaging app is the only smartphone world we’ll see. The Emoji Movie is a branding opportunity everyone can enjoy. Our three heroes will visit all kinds of licensed apps like Candy Crush Saga, Dropbox, Just Dance, and Spotify. The press release says that Crackle, Snapchat, and Twitch “will also appear in the movie.” Why the second billing, Sony? I guess Twitch doesn’t have the edge-of-your-seat excitement of Dropbox.“We knew early on that we wanted actual apps in the movie, to ground it in reality and raise the stakes for our characters,” said Sony Pictures Animation president Kristine Belson. Yes. I’m sure that’s why.So why an emoji movie? Director Tony Leondis says it’s because we have an “immediate connection with with these icons that we send out to express ourselves.”That may be, but I have another theory: Revenge. Hear me out: Facebook took Minions away from Hollywood. Once the cute and insanely marketable characters from Despicable Me, now they mainly star in your aunt’s Facebook memes about how young people today are on their phones too much. Now, Hollywood is taking Emoji, an almost-entirely phone-based phenomenon, for itself. Devious. Clearly, this is the beginning of a great war. Look out next summer for Hollywood’s next salvo, Reaction Gif: The Movie. Starring Jennifer Lawrence and Emma Stone.last_img read more